BRANDIMPETUS is an in-house Opus philosophy of taking a brand from a walk to a fine synchronised trot. And ensuring that it stays there - ahead. The value of a brand is rooted in its perception and relevance. The adventure of the brand begins with its very existence. The associations from which it derives validity in the world of the consumer grow every step of the way. The belief in the true value of the brand extends from its promise to deliver and it influences as much as it provides.
All these seemingly unconnected aspects contribute to its ability to satisfy and BrandImpetus is a measure of that. Its basis lies in this logic...
1. The power of communication is in its reason. The promise of the reality. Recognition of that is the first step.
2. Engaging design is as important as a sound strategy. The semiotic value of a brand's identity, its image in the eye of the seer. That's step two.
3. The marriage of the two. Reaching out inventively, attracting the eye, awakening the mind, influencing action.And that's merely the beginning.
Advertising is about people. People we understand as people, not consumers. To live, the brand must stop communicating. So that it can live in the actions of people. That's the change we'd like to drive every time.