design management, and management design. that’s the true nature of what we do. the design of a brand and its path. its future as a business. the big picture. designing where it’s going. its place in the world. injecting in it the resilience, ability and willingness to look ahead. to adapt beyond a safety net. and the small picture. designing how it looks and feels and speaks. how people relate to it. how they react to it. creativity is not just a process, but also a language