THE FIRST EPSON 'SEE BEYOND THE USUAL' TVC BREAKS WITH THE CRICKET!
As part of the next phase of Epson's brand campaign in India, the first set of television commercials break during the first India-England cricket test match on Star Cricket. Epson is associate sponsor of the landmark series and the TVC reflects the same promise that was introduced in all communication since November 2010. This is the first presence of Epson in years, the last most significant occasion being when Sushmita Sen was brand ambassador 8 years ago.
The TVC is built around two aspects - a. that Epson has a range of solutions for the home, business and professional segments and that b. people who use Epson are intimately connected to their products due to the proven capabilities of Epson - reliability and quality. Hence the idea of people holding or touching the Epson product that they use. The aspects echoed by these people are reflections of the benefits or advantages they enjoy with Epson.
A precursor to the film was a small teaser released 10 days before the first TVC aired. The campaign was shot in March and airs for the first time this year. There are 6 TVCs in all. The films were directed by Lloyd Baptista of 7 Films.