Creativity is a process. You derive meaning, craft a language, and string connections. Some taut. Some less so. BrandImpetus is a process, our way of thinking, designed to take a brand from a slow walk to a fine synchronised trot, and ensuring that it stays there - ahead and always relevant.
Communication, let alone advertising, is about people. People we understand as people, not consumers. To live, the brand must stop communicating, so that it can evolve in the actions of people. That's the change we'd like to aim for every time. That’s solving the marketing problem, and addressing the business objective. That’s brand development connected to revenue growth. And that’s BrandImpetus at work.