SEE BEYOND THE USUAL WITH EPSON
Epson is the world leader in several categories in imaging and also in India. Hot on the heels of our consolidation of the brand's multiple categories and the new visual identity theme 3 years ago, our new brand campaign is out. Built around the 'See Beyond the Usual' slogan, the idea is linked to imaging, extraordinary quality - so true of the technology, whether its printers or projectors - and a reminder that here's technology that takes you further, whether its for business, professional use or home. Over the next few months, the base relevance/registration phase will give way to work that gives the idea more life. The print campaign is supported by the online campaign and a major airports activity.