UB CITY GETS THE FIRST SEIKO CLOCKS BOUTIQUE IN INDIA.
Our design for the first SEIKO Clocks boutique happened soon after that for the first SEIKO Watch Boutique in the country which was opened last year. The two designs integrate significant similarities and differences - alongside the SEIKO ethos of innovation and refinement. These pillars formed the pivots in the design enunciation brought to life in the 2 stores.
The most recent, the UB City store, is in a space right alongside Omega and amidst all the luxury fashion brands of the world. The disadvantage of a very small space was converted into a space of anticipation and exclusivity as we blocked off view of the insides to passersby. The exteriors is minimalist with white walls and 2 parallel LED strips, bordered with chrome, running around the corner. The store is under the name Ethos Westminster.
This, reputedly, sets the benchmark for clock stores in the country today.