'SO FA, SO GOOD' IS BACK IN PRINT!
We first launched it as 'Designo', back in 2001. It was the first Stanley Boutique prototype and 2001 was also the year when the line 'SO FA, SO GOOD' first found its way into an ad. It became the largest and most successful premium retail furniture store in Bangalore. It was rechristened Stanley Boutique a few years later, when we aligned all stores nationwide. Having hived off from the Stanley enterprise, the store (present in Bangalore and Chennai) is now called 'Simply Sofas'. 'SO FA SO GOOD' is a trademark of this enterprise and now, with the relaunch of the store, this high recall line, which so many down south identify with, and which set the benchmark in the furnutire industry the Stanley Boutique campaign, is back in the new campaign! You'll see it in print, outdoor, online and other media as time progresses.