Epson and the Great Printing Revolution

'Join the Revolution' and a bossy little girl called Keya. Two strong campaigns that helped make Epson EcoTank Printers the No1 desktop printer brand in the market. The popart style graphic treatment stood out in the clutter, and the little girl took the brand differentiation further. The positioning was simply 'The Only Way to Print'. Proof that innovative, game-changing products deserve an enduring, fresh and relevant idea. The ubiquitous, fully integrated Keya campaign has spanned 7 years now, and the character continues to be the face of the product brand. > Television. Print. Digital. Point of Sale. Outdoor.Retail Systems and Support. And so much more.