The Story of SO FA SO GOOD.

The SO FA, SO GOOD line was created for what started as a small premium furniture store back in 2001. Today it is the positioning for one of India’s largest premium and luxury retail furniture brands - Simply Sofas. The strategic value of a popular brand property can sometimes overshadow the brand itself. Guiding the balance, so that the business succeeds, becomes everything. > Brand Identity and Development. Integrated Advertising. Social Media. Events. Retail Systems and Support. And so much more.